“The buyer is buying your future — not your past.”
You may have spent years — perhaps decades — building your business.
Now it’s time to understand what a buyer is likely to see.
This guided experience helps you calculate your Adjusted EBITDA, understand the factors influencing your company’s value, and identify opportunities to build even greater value over time.
Today’s value isn’t a verdict. It’s a baseline.
The purpose of this assessment isn’t to assign a permanent value to your business. It’s to help you understand where you are today so you can make informed decisions that strengthen your business over time.
Understand what buyers see today — and identify opportunities to build even greater value for tomorrow.
Most owners complete this guided assessment in approximately 20–30 minutes. Your progress is automatically saved.
It’s an educational experience designed to help you understand how buyers evaluate privately held businesses — and where opportunities exist to increase the value of your company over time.
At NorthStar Value Group, we’ve worked with hundreds of business owners preparing for growth and eventual exit. One lesson comes up again and again.
The buyer is buying your future — not your past.
Understanding how buyers evaluate your company today gives you the opportunity to improve its value long before you ever decide to sell.
This tool is designed to start that journey.
During this guided experience you will:
See the true, normalized earnings a buyer will actually credit your business for — not just what shows up on your tax return.
Walk through the owner add-backs and adjustments buyers routinely accept, so nothing legitimate gets left on the table.
Learn the language of multiples and enterprise value, and understand why two similar companies can be worth very different amounts.
Compare your company to the low, average, and high multiples buyers apply to businesses in your sector.
See how modest improvements in earnings, or a stronger multiple, can meaningfully change what your business is worth.
Anchor a starting point today so every improvement you make from here is measurable — and meaningful.
Leave with a clearer view of the levers that drive value: growth, quality of earnings, and reduced owner dependence.
Download a clean, branded report you can review with your advisors and revisit as your business grows.
To get the most value from this exercise, it’s helpful to have:
Don’t let missing information stop you. Your progress is automatically saved, and you can return at any time.
Don’t think like you’re filling out a form. Think like you’re sitting across the table from a trusted advisor explaining your business. More natural conversations produce better valuation insights.
On the reflection step, tap the built-in Dictate answer button to speak your response — we’ll transcribe it and clean up the ums and ahs for you.
A better business to own today is a more valuable business tomorrow.
Approximately 20–30 minutes · Progress auto-saved
Educational Disclaimer ·This application is provided by NorthStar Value Group for educational purposes only. It does not provide legal, tax, accounting, investment, financial planning, valuation, or merger and acquisition advice. Participants should consult qualified professional advisors before making important financial or legal decisions.