“The buyer is buying your future — not your past.”
Discover My
Business Value
You may have spent years — perhaps decades — building your business.
Now it’s time to understand what a buyer is likely to see.
This guided experience helps you calculate your Adjusted EBITDA, understand the factors influencing your company’s value, and identify opportunities to build even greater value over time.
Today’s value isn’t a verdict. It’s a baseline.
The purpose of this assessment isn’t to assign a permanent value to your business. It’s to help you understand where you are today so you can make informed decisions that strengthen your business over time.
Understand what buyers see today — and identify opportunities to build even greater value for tomorrow.
Most owners complete this guided assessment in approximately 20–30 minutes. Your progress is automatically saved.
This isn’t simply another valuation calculator.
It’s an educational experience designed to help you understand how buyers evaluate privately held businesses — and where opportunities exist to increase the value of your company over time.
We’ve seen this lesson,
again and again.
At NorthStar Value Group, we’ve worked with hundreds of business owners preparing for growth and eventual exit. One lesson comes up again and again.
The buyer is buying your future — not your past.
Understanding how buyers evaluate your company today gives you the opportunity to improve its value long before you ever decide to sell.
- Help you understand what buyers see.
- Help you identify opportunities to build value.
- Help you make better business decisions.
This tool is designed to start that journey.
A guided walk-through, step by step.
During this guided experience you will:
Understand your earnings power
See the true, normalized earnings a buyer will actually credit your business for — not just what shows up on your tax return.
Uncover hidden business value
Walk through the owner add-backs and adjustments buyers routinely accept, so nothing legitimate gets left on the table.
See how buyers price businesses like yours
Learn the language of multiples and enterprise value, and understand why two similar companies can be worth very different amounts.
Benchmark against your industry
Compare your company to the low, average, and high multiples buyers apply to businesses in your sector.
Discover opportunities to increase value
See how modest improvements in earnings, or a stronger multiple, can meaningfully change what your business is worth.
Establish a baseline for the future
Anchor a starting point today so every improvement you make from here is measurable — and meaningful.
Build a stronger business
Leave with a clearer view of the levers that drive value: growth, quality of earnings, and reduced owner dependence.
Leave with a personalized action plan
Download a clean, branded report you can review with your advisors and revisit as your business grows.
A few things to have handy.
To get the most value from this exercise, it’s helpful to have:
Don’t let missing information stop you. Your progress is automatically saved, and you can return at any time.
- Recent financial statementsP&L, balance sheet — last 1–5 years
- Your tax returnOptional, but helpful
- Owner compensationSalary, bonuses, distributions
- One-time expensesNotes on anything non-recurring
- Personal expensesItems paid through the business
- About 20–30 minutesOr come back later — we save your progress
Speak naturally.
Don’t think like you’re filling out a form. Think like you’re sitting across the table from a trusted advisor explaining your business. More natural conversations produce better valuation insights.
Every question throughout the application includes a built-in microphone button so you can dictate responses instead of typing.
Important Disclaimer
This application was created to educate business owners about how buyers typically evaluate privately held companies. It is intended to increase understanding, create better conversations with advisors, and help owners identify opportunities to build business value over time.
It is not intended to replace professional valuation advice. Business valuation is highly complex and depends on specific deal terms. The results provided are estimates only and should not be relied upon as a formal valuation. Please consult a certified business appraiser or qualified M&A advisor before making financial or business decisions.
Ready when you are.
A better business to own today is a more valuable business tomorrow.
Approximately 20–30 minutes · Progress auto-saved